The Shadow Collection
EMBRACE YOUR DARKNESS
Embrace your darkness. 4 bone-chilling shades created for shadow rooting and deepening, smoking out or muting any color they're mixed with.
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PYRO
Deep, cool-toned red
• Highly pigmented designed to provide intense vibrancy.• Long-lasting results - deeper tones up to 40 washes, lighter tones up to 20 washes.• Reliable, true-tone-fade for fade out you can embrace.• Intermixable to create custom colors. You are the artist.• Smooth viscosity for ease of application.• Conditioner based proprietary blend allows for an easy blend & less product to fully saturate the hair.• Helps to close the cuticle, smooth hair & add shine. • Low acidic pH of 4.• Vegan formula*: *no animal derived ingredients or byproducts. Never tested on animals.• PPD, Ammonia, Paraben & MEA Free• Contains QuinoaArtist Locator View Product Details
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NEVERMORE
Soft, cool violet that's slightly pastel
• Highly pigmented designed to provide intense vibrancy.• Long-lasting results - deeper tones up to 40 washes, lighter tones up to 20 washes.• Reliable, true-tone-fade for fade out you can embrace.• Intermixable to create custom colors. You are the artist.• Smooth viscosity for ease of application.• Conditioner based proprietary blend allows for an easy blend & less product to fully saturate the hair.• Helps to close the cuticle, smooth hair & add shine. • Low acidic pH of 4.• Vegan formula*: *no animal derived ingredients or byproducts. Never tested on animals.• PPD, Ammonia, Paraben & MEA Free• Contains QuinoaArtist Locator View Product Details
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EXOPLANET
Magenta with the perfect balance of pink, purple, & red tones
• Highly pigmented designed to provide intense vibrancy.• Long lasting results - deeper tones up to 40 washes, lighter tones up to 20 washes.• Reliable, true-tone-fade for fade out you can embrace.• Intermixable to create custom colors. You are the artist.• Smooth viscosity for ease of application.• Conditioner based proprietary blend allows for an easy blend & less product to fully saturate the hair.• Helps to close the cuticle, smooth hair & add shine. • Low acidic pH of 4.• Vegan formula*: *no animal derived ingredients or byproducts. Never tested on animals.• PPD, Ammonia, Paraben & MEA Free• Contains QuinoaArtist Locator View Product Details
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#BLONDEAF POWDER LIGHTENER
For when you need our most powerful lift
• Up to 9 levels of lift• For use in on & off scalp applications, in foils, hand painting, and color corrections• Provides powerful lift while being gentle on the scalp• The blue color of the lightener helps with control during the lifting process• Designed to stay true to the mixed consistency• Powered by Quinoa• Vegan formula*: *no animal derived ingredients or byproducts. Never tested on animalsArtist Locator View Product Details
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ABSINTHE
Mid-level emerald green with blue undertones
• Highly pigmented designed to provide intense vibrancy.• Long-lasting results - deeper tones up to 40 washes, lighter tones up to 20 washes.• Reliable, true-tone-fade for fade out you can embrace.• Intermixable to create custom colors. You are the artist.• Smooth viscosity for ease of application.• Conditioner based proprietary blend allows for an easy blend & less product to fully saturate the hair.• Helps to close the cuticle, smooth hair & add shine. • Low acidic pH of 4.• Vegan formula*: *no animal derived ingredients or byproducts. Never tested on animals.• PPD, Ammonia, Paraben & MEA Free• Contains QuinoaArtist Locator View Product Details
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LEMON
True bright yellow
• Highly pigmented designed to provide intense vibrancy.• Long-lasting results - deeper tones up to 40 washes, lighter tones up to 20 washes.• Reliable, true-tone-fade for fade out you can embrace.• Intermixable to create custom colors. You are the artist.• Smooth viscosity for ease of application.• Conditioner based proprietary blend allows for an easy blend & less product to fully saturate the hair.• Helps to close the cuticle, smooth hair & add shine. • Low acidic pH of 4.• Vegan formula*: *no animal derived ingredients or byproducts. Never tested on animals.• PPD, Ammonia, Paraben & MEA Free• Contains QuinoaArtist Locator View Product Details
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CANDY
UV reactive pink with a cooler base optimal for lighter levels
• Highly pigmented designed to provide intense vibrancy.• Long-lasting results - deeper tones up to 40 washes, lighter tones up to 20 washes.• Reliable, true-tone-fade for fade out you can embrace.• Intermixable to create custom colors. You are the artist.• Smooth viscosity for ease of application.• Conditioner based proprietary blend allows for an easy blend & less product to fully saturate the hair.• Helps to close the cuticle, smooth hair & add shine. • Low acidic pH of 4.• Vegan formula*: *no animal derived ingredients or byproducts. Never tested on animals.• PPD, Ammonia, Paraben & MEA Free• Contains QuinoaArtist Locator View Product Details
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ELOPED
Balanced, peachy yet vibrant pink rose
There’s nothing semi about this semi! Our new formula lasts longer, conditions better, and doesn’t overwork.• No overworking: Anti-Overworking Technology • Lasts longer: now up to 50 washes*• Conditions better: 12x more**• Increased hydration: 2x more**• Makes hair stronger: 3x more strength** after bleaching• 3x less breakage** after use• Improved saturation – better application for efficient product usage• Color that cares: always vegan***, never tested on animals*Vs. previous formula**Vs. non-conditioning shampoo***Vegan formula: no animal derived ingredientsArtist Locator View Product Details
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FACTION8
Permanent hair color with vibrant color results and up to 100% grey coverage
• Full line of permanent color specializing in bold color deposit• Bold reds, vibrant coppers, inky blacks, and everything in between• Cool-based naturals: -00, -0, -03• Up to 100% grey coverage• Creamy consistency designed for easy application • Contains Quinoa• Vegan formula*: *No animal derived ingredients or byproducts. Never tested on animals• Formulated without PPD, Parabens, and Gluten*: *Manufactured in a facility that may process glutenArtist Locator View Product Details
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MOON STONE
Best for cancelling unwanted pale-yellow undertones. Gives an almost metallic pale violet reflection.
• Best for use on pre-lightened hair, levels 8-10• Neutralize, brighten, enhance or deposit in just 5 minutes• Powerful, controlled deposit for rich, bold color results in one application• Tones deepen the longer you leave them on, giving the artist complete control over the end color results• 5-10 min = perfectly toned, 15-20 min = bold, intense blonde• Toning where you control the results! To slow down the process or get more control, mix 1:3 or 1:4 by adding more developer• Our toners are completely intermixable for detailed shade customization• Great longevity - lasts up to 6-8 weeks*. *Longevity can be affected by multiple variables including hair porosity, frequency of washing, heat styling habits, etc. • Powered by Quinoa Oil, Plant Butter, Coconut, and Linseed Oil.• Vegan formula*: *no animal derived ingredients or byproducts. Never tested on animalsArtist Locator View Product Details
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BLUE TUX
Light blue supported by a touch of violet
There’s nothing semi about this semi! Our new formula lasts longer, conditions better, and doesn’t overwork.• No overworking: Anti-Overworking Technology • Lasts longer: now up to 50 washes*• Conditions better: 12x more**• Increased hydration: 2x more**• Makes hair stronger: 3x more strength** after bleaching• 3x less breakage** after use• Improved saturation – better application for efficient product usage• Color that cares: always vegan***, never tested on animals*Vs. previous formula**Vs. non-conditioning shampoo***Vegan formula: no animal derived ingredientsArtist Locator View Product Details
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CREAM BLEACH
For when you need gentle, safe lift for on or off scalp lightening applications
• Up to 9 levels of lift• For use in on & off scalp applications, in foils, hand painting, targeted lightening, and color corrections• Our most gentle on scalp lightener with powerful lift• Doesn't leave behind an oily residue and doesn't dry out• The white color of Cream Bleach makes visible placement easier• Cream formula for quick, easy application• Designed to stay true to the mixed, creamy consistency• Powered by Quinoa & Arginine• Vegan formula*: *no animal derived ingredients or byproducts. Never tested on animals.Artist Locator View Product Details
